On 30 September, SFA (then SHAFFE) contacted the Biden administration to express significant concern about the looming strike by maritime workers in container ports along the East and Gulf coasts of the United States of America, planned for October 1st. The…
SFA (as the Southern Hemisphere Association of Fresh Fruit Exporters or SHAFFE) has unanimously elected a new president and vice-president. SHAFFE’s (now SFA) presidents and vice-president serve two-year terms, and in February 2025, Marta Bentancur’s term as president of the…
The Southern Hemisphere Fruit Alliance (SFA) has released the first edition of its Statistical Yearbook at Fruit Logistica last week [Rome, 9 February 2026] – The Southern Hemisphere Fruit Alliance (SFA), the representative body for the region’s fruit industry, officially…
The Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE), the advocacy group for the fresh fruit industry in the Southern Hemisphere, has changed its name to Southern Hemisphere Fruit Alliance (SFA), and adopted a new logo. This is to better…